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  • Shopper Insights
  • Business Intelligence
  • Organizational      Development

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  • Category Management
  • Customer Innovation
  • Competitive Strategy
  • Brand Development
  • Rx to OTC Switches

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  • E³=Excellent Execution      Made Easy
  • Go-to-Market Strategy
  • Sales Training
  • Customer Sales Call      Support

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  • Mission
  • History
  • Our People
  • Careers at ECG
  • Trophy Case
  • Collaborative Partners

Our People

As consultants to leading consumer packaged goods companies, we recognize that our employees are our single greatest asset. At Edgewood, we take great pride in working as a team to generate unique insights and partner with our clients to generate positive business results.

Below is a brief biography of our partners:

• Over 20 years experience in the areas of Marketing, Category Management and Marketing Research in consumer packaged goods.
  
  
• Spent nine years in brand management assignments at Nabisco Foods and Grand Metropolitan, including Director of Marketing and Special Channels at ALPO Pet Foods.
  
  
• Marty earned his BA from The George Washington University and MBA from Columbia University Business School.

• Leadership positions with Nabisco in sales, Marketing and Information Technology before co-founding Edgewood in 1996.
  
  
• Merchandising veteran with over 25 years of experience in developing Category Management and trade promotion solutions.
  
  
• John earned his BA in Economics from St. John's University and MBA from Fairleigh Dickinson University.

• Over 15 years experience in marketing, strategic planning and new business development in the consumer packaged goods and media industries.
  
  
• Spent eight years at Binney & Smith, makers of Crayola®, where he built several new businesses and worked in corporate strategic planning.
  
  
• Jeff earned his BS from Susquehanna University and MBA from Lehigh University.

• Held Marketing leadership posts at Nabisco prior to co-founding Edgewood in 1996. Israel works on Competitive Brand Strategy and Consumer Targeting Strategy, including development of innovative solutions to help brands and retailers effectively target and capture consumers.
  
  
• Co-winner of American Marketing Association’s Grand Edison Award (New Product Marketer of the Year) and chairman and co-founder of the Pharmaceutical Advertising & Marketing Excellence Awards (PhAME).
  
  
• Israel earned his BA and MBA from Stanford University.