“I've worked with many other consulting firms and Edgewood's insights & analysis are first rate. But where Edgewood really distinguishes themselves from the rest is the support they provide to the retailer. They take a hands-on approach with us as a true partner, even going with us to make the account calls and the results are outstanding!” – Steve Johnson
Team Leader,
Bayer HealthCare

New Markets / Channels

Most CPG companies are aligned to meet the needs of traditional retail outlets – Food, Drug and Mass Merchandisers.  However, some of the fastest growing outlets are in alternative channels including Warehouse Club stores, Dollar outlets, Home Improvement, Specialty outlets and on-line retailing.  Best Practice manufacturers tailor insights, strategies, and tactics to the unique shopper needs of each channel/retailer for maximum incremental results as part of their integrated channel strategy.