Traditional brick-and-mortar retailers are facing a host of major challenges. Their core business is under attack while attributes such as Price, Assortment and Convenience are increasingly less relevant due to digital alternatives. As a result, retailers are seeking solutions that leverage qualities such as Service, Quality, Price/Value and most importantly In-Store Experience to differentiate, attract and retain shoppers.
Edgewood Consulting embraces a unique, holistic approach in the development of impactful retail solutions beginning with a superior understanding of the shopper and consumer. This includes incorporating a deep appreciation of the retailer’s perspective including goals and objectives, greatest wants and needs, key requirements and expectations. Only after this foundation is established can we apply the creative energy to develop solutions that meet Manufacturers, Retailers and, of course, shopper needs.
Transforming the in-store environment allows retailers to better capture new offerings, emerging trends and categories. Through the development of a unique process known as ReaLogic, we can create a shopper-centric aisle solution that leverages the 5 senses to better engage shoppers. These changes at aisle and in-store establish differentiation versus competition while increasing customer satisfaction and building loyalty.
Transforming the retail environment can help clients and their retail partners to:
- Attract new consumers/occasions
- Build transactions/baskets
- Increase long-term shopper loyalty
- Grow/transform categories
- Capitalize on new consumer trends
- Insulate retailers from direct and indirect competition
Insights – Building on a previous successful engagement in the US, Edgewood Consulting worked with the client’s subsidiary in Chile to expand an initiative focused on the Baby Aisle. The client sought to leverage shopper insights and partner with local retailers to provide holistic yet actionable retail solutions to grow the poorly organized and underdeveloped aisle.
Innovation – Synthesized available shopper insights and worked closely with the account teams in both the US and Chile to create a Baby Destination Center unique to the market. Key elements included prominent signage and graphics to provide education, improve shopability and build market basket of higher margin items.
Implementation – Traveled to Chile to present findings with the local team directly to the country’s largest retail customer. Incorporated feedback to gain alignment with the account and provided additional customization of the solution.