“Today's demanding retail environment requires us to go beyond 'shopper insights' and have a greater understanding of shopper dynamics.” – Joe Kaplan, Former Vice President, Market
Development Organization,
Post Foods

Shopper Marketing

From our perspective, Shopper Marketing is much more than trade promotion strategy, in-store events or retailer tie-ins.  Our comprehensive view of Shopper Marketing embraces the challenging world of pre-purchase (websites, e-mail coupons, word-of-mouth), in-store experience, and post-purchase dynamics (product quality, social media, online communities).  Any time there is interaction between the consumer, retailer and brand, Shopper Marketing can and should play a role.