Edgewood Consulting has developed several software tools to support various aspects of Category Management and Shopper Marketing. These solutions were developed by CPG industry practitioners in order to meet the everyday needs and requirements of our clients. These tools are offered to our clients in turnkey service-bureau support. Here is a summary of two of our most popular tools:
AssortmentEdge® is the industry’s leading-edge variety duplication process and tool to optimize retailer assortment. We embrace a real-world approach that incorporates strategic inputs and data to fuel powerful analytics that produces results.
PricingEdge® incorporates key insights and leverages existing pricing studies to support development and execution of pricing strategies and tactics on a customer-specific basis.
Edgewood also offers a host of other tools/ support to help with:
- Internal Assortment/Line Optimization – designed for brands, store brands or new products
- Aisle Maximizer™ – helps you optimize your shelf merchandising placement and adjacencies within segment, category, aisle or department based on shopper-driven metrics
- Facings Optimization – maximize retail ROI by calculating the statistical probability of out of stocks on a retailer by retailer or store cluster basis. Recommend the number of facings to minimize OOS/maximize sales
- Trade Promotion Optimization – take a consumer-driven, ROI based approach to making your promotion dollars more efficient and strategically effective