When asked about the greatest challenge to effective Category Management, most practitioners would answer “effective execution”. To address this critical issue, Edgewood Consulting has developed a suite of products that helps an organization convert the outstanding insights and brilliant strategies into easy-to-use tools so they can be quickly and easily executed in the field.
Commitment toward Sales execution often requires and takes a more personal touch. Our role can and often does vary depending on the needs and situation of the client. If appropriate, Edgewood Consulting provides senior-level, in-person support at retailer headquarter presentations to help guarantee successful execution for our clients. Alternatively, our consultants can play a supporting role to the sales organization, freeing up others to support or manage the findings and discussion.