The prize in CPG is to attract and retain shoppers. Shopper strategies and tactics are becoming increasingly targeted down to regions and shopper targets and even to the zip code, block and household levels. Edgewood Consulting has developed the data, methods and strategic approach to help retailers and manufacturers target their efforts for maximum results.
Insight: Understand Who? What? When? Where? and Why? for your category and banner/stores
Innovation: Empowers you to maximize your efficiency (sales & profit) and effectiveness (shopper targeting strategy) in ways that are uniquely tailored to:
- Your shoppers
- Your stores
- Your competitors
Implementation: Execute actionable strategies and tactics implemented at whatever level you need including assortment, shelving, shopper marketing and promotion, and all with turnkey support that generates results.
- Maximizes ROI for manufacturers and retailers
- Far more strategically effective
- Competitive advantage for Brands and their retail partners