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Rx to OTC Switches

“Edgewood provided incredibly valuable support for our recent OTC switch.”

“...approach to managing the category was considered innovative, truly objective and most importantly... a benchmark for other thought leaders in our industry.” – Category manager - leading retailer

Products switching from pharmaceutical to over-the-counter status, such as Claritin® and Prilosec®, are a major industry phenomenon.

Edgewood Consulting has worked on several “switch” engagements with manufacturers and conducted benchmarking studies to identify Best Practice implementation principles.

Edgewood Consulting Group’s award-winning experience helps clients introduce or defend against Rx to OTC switches. We help manufacturers and their retail partners maximize ‘switch’ results in three critical areas:

• Retail Commercialization/Entry Strategy
  
• Competitive Defense
  
• Rapid Implementation Technology