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Shelving

Numerous industry studies highlight that a consumer’s “moment of decision” happens in the store and at the shelf. As a result, manufacturers and retailers are focusing increased effort at identifying an optimized shelf set for individual categories and across the aisle.

Shelf optimization includes a broad spectrum of issues including configuration of the set, adjacencies and location. Edgewood Consulting has extensive experience in working with clients to develop effective solutions to meet clients’ needs. This can range from conducting simulated shelf tests and in-store intercepts to fielding multi-dimensional control store tests with retailers.