Marketplace Insights


Consumer and shopper insights have become the lifeblood of today’s consumer packaged goods industry. We feel our clients must play a critical role in identifying and then leveraging these “hidden truths” to grow their business and partner with retailers to differentiate their banner.

Edgewood Consulting has extensive experience in working with clients to identify, quantify and integrate shopper insights into all components of our work. Importantly, the sources for insights can vary and we are comfortable in working with clients’ existing information, recommending additional research or utilizing Edgewood’s proprietary approaches to unlock these secrets.